Revlon Ladies Night (1)

Liz Reilly’s career in beauty started on the shop floor, behind a cosmetic counter — a beginning that sparked her passion for customer connection, beauty retail, and brand storytelling. That first role led to an impressive career with some of the most recognised brands in the world, including Elizabeth Arden, Estée Lauder, Helena Rubinstein, Schwarzkopf, L’Oréal, and now Revlon.

Working inside these global organisations, Liz has developed a sharp understanding of brand strategy, leadership, and what truly drives consumer loyalty. She has seen firsthand how brands evolve, how trends reshape consumer demand, and how to lead teams through change.

In the New Zealand market, Liz has been a driving force behind the growth of brands such as Dr. LeWinn’s and Nude by Nature. Her ability to recognise a brand’s core strengths — and bring them to life in a way that resonates with consumers — has cemented her reputation as a strategic leader with commercial instinct and creative intuition.

Liz has witnessed the shift in beauty from department stores to digital-first retail, from brand-led to consumer-driven decision making, and from product launches to community engagement. Her perspective on what matters now in beauty — and what brands must do to stay relevant — is grounded in decades of insight.

Liz brings real-world experience, practical thinking, and fresh ideas. She understands the intersection where data meets gut instinct, where strategy meets creativity, and where good brands become great ones.